E-commerce specialist Channel Bakers acquired by Havas

Havas supercharges its performance marketing and retail media capabilities with the acquisition of a majority stake in Channel Bakers, an e-commerce media agency.

Channel Bakers will retain its brand identity while it joins the Havas Media network, but will eventually be integrated into Hava Market—the holding company’s performance arm—under the leadership of Greg James, CEO at Havas Media Network North America.

Joshua Kreitzer will continue as CEO of the Los Angeles-based agency, which specialises in retail media.

Channel Bakers boasts a global team of 80 across North America, Europe and Asia Pacific.

Kreitzer said: “At this time of tremendous innovation at Channel Bakers, we are thrilled to take it to the next level by joining the Havas family. This partnership unlocks significant potential for our clients by combining our retail media expertise with Havas’s power and legacy. Together, we can accelerate client success, empowering brands to achieve their business goals and grow in ways previously unimaginable.”

James added, “Channel Bakers is a powerful addition to our Havas team. Josh and his team have built something exceptional, and their expertise positions us to deliver unique advantages for our clients. 

“This partnership not only transforms and reinforces our Havas media mix offerings but also allows us to scale our e-commerce capabilities and Havas Market practice exponentially. This acquisition ensures our clients, established or emerging, have access to the most advanced, connected retail media solutions in the market.”