Dennis Potgraven
Nov 19, 2018

Better cities, new paths for brand growth in China

Brands have a choice: Cater to the mindless consumers of old and keep adding to economic and ecological issues, or focus on creating products and services that help people feel good about the things they buy.

Hangzhou

Infrastructure, traffic jams, higher cost of housing, climate change, population growth, waste managementthese are just a few of the many challenges that cities in the world, including cities in China, grapple with. The prefix of the word 'smart' to cities often changes the imagery, a bit, as we get whisked away to a land where flying cars navigate almost virtual motorways, buildings reach high into the cloudsscenes straight out of a Hollywood sci-fi blockbuster. While, the...

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