Apr 19, 2021

Why Chow Tai Fook sees opportunity in rural China and lower-tier cities

The jewellery retailer sees very similar online consumption trends in rural and urban customers, and says rural stereotypes are oversimplified.

Nov 19, 2018

Better cities, new paths for brand growth in China

Brands have a choice: Cater to the mindless consumers of old and keep adding to economic and ecological issues, or focus on creating products and services that help people feel good about the things they buy.

Mar 5, 2014

Sun Art extends grocery-share lead on Wal-Mart and Carrefour in China

SHANGHAI - According to CTR's latest Kantar Worldpanel data, Western retailers are struggling to gain share against the Sun Art Group, which has seen strong growth driven by the opening of 50 new Auchan and RT-Mart stores during 2013.

Dec 14, 2012

BOOK EXCERPT: Unravelling the notion of authenticity in China

A new book, 'Consumers and Individuals in China: Standing Out, Fitting In' by Michael B. Griffiths, director of ethnography at Ogilvy & Mather Greater China, reflects on Chinese reality and challenges many a preconceived idea that its people are not ‘real’ individuals.

Sep 18, 2012

CHINA REPORT: Lower-tier cities and untapped rural gold

Marketers need to shake off the assumption that rural consumers will come to brands in urban centres, and start thinking of reaching out to them.

Oct 14, 2011

Rural consumers in China clock more online hours than thought

BEIJING - Starcom MediaVest Group has unveiled detailed research that sheds light on the importance of digital in the lives of Chinese consumers in lower-tier cities.