As more customers embrace blockchain technology, brands are leveraging NFT rewards. But marketers need to understand the ROI and how the value exchange will be delivered.
A new report from Wunderman Thompson and VMLY&R highlights a growing need for more halal consumer choices to meet the lifestyles of many among SEA's 250 million Muslims.
The first sign of these two rivals relaxing restrictions on each other came after the Chinese government’s anti-monopoly push in 2021.
Data will provide insight into consumer behaviour, attitudes, media and social media consumption and demographics.
More people with the means to do so want to opt out of the traditional rat race to pursue more meaningful lifestyles. How can brands meet them there?
This deal enables Hakuhodo's clients to use GrabAds' first-party data to better understand changing consumer tastes in the region and develop online-to-offline campaigns.
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