consumers
Accenture and WWF: Sustainable choices yet undercooked for consumers
Despite an improvement in sustainability cred, consumers do not trust brands' claims, find them confusing and want to verify the claims more easily.
Consumers in APAC concerned about worsening inequalities and don't want brands to sell dreams: Report
Asia-Pacific consumers chart higher than the global average when it comes to financial and racism concerns caused by the pandemic, and brands should respond accordingly, study finds.
Trust in ads on different media is all over the map in APAC
EXCLUSIVE RESEARCH: Where should your ad budget go? Campaign teamed up with YouGov to look at levels of trust in ads on 10 forms of media across six markets, and how they compare to the global average.
How brands kept pace with the Chinese Dream in a year like no other
Seven major trends shaped the market in 2020, and will continue to do so, according to Kantar's global BrandZ valuation director.
Here's how the iPhone slipped from luxury perch in China
Chinese consumers' appetite for Brand Apple has waned, since the American smartphone maker lacked 5G capabilities, even as they have preferred cheaper homegrown handsets.
What face masks tell us about global audiences
Understanding different views of face masks can help us bridge divides between the East and West.
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