consumers

Oct 9, 2022

Building an NFT customer loyalty programme: what brands need to know

As more customers embrace blockchain technology, brands are leveraging NFT rewards. But marketers need to understand the ROI and how the value exchange will be delivered.

Sep 21, 2022

How changing Muslim observance across Southeast Asia is reshaping consumer trends

A new report from Wunderman Thompson and VMLY&R highlights a growing need for more halal consumer choices to meet the lifestyles of many among SEA's 250 million Muslims.

Jun 28, 2022

How luxury can benefit from Tencent and Alibaba’s thawing relations

The first sign of these two rivals relaxing restrictions on each other came after the Chinese government’s anti-monopoly push in 2021.

Apr 6, 2022

YouGov compiles 'world's largest globally consistent' dataset

Data will provide insight into consumer behaviour, attitudes, media and social media consumption and demographics.

Mar 21, 2022

Downshifting lifestyles: What does the trend mean for brands?

More people with the means to do so want to opt out of the traditional rat race to pursue more meaningful lifestyles. How can brands meet them there?

Mar 17, 2022

Hakuhodo ties up with GrabAds

This deal enables Hakuhodo's clients to use GrabAds' first-party data to better understand changing consumer tastes in the region and develop online-to-offline campaigns.