consumers

Apr 6, 2022

YouGov compiles 'world's largest globally consistent' dataset

Data will provide insight into consumer behaviour, attitudes, media and social media consumption and demographics.

Mar 21, 2022

Downshifting lifestyles: What does the trend mean for brands?

More people with the means to do so want to opt out of the traditional rat race to pursue more meaningful lifestyles. How can brands meet them there?

Mar 17, 2022

Hakuhodo ties up with GrabAds

This deal enables Hakuhodo's clients to use GrabAds' first-party data to better understand changing consumer tastes in the region and develop online-to-offline campaigns.

Feb 16, 2022

93% of APAC youth say pandemic changed their lifestyle forever

Results from an APAC-wide study by Vice Media, revealed here exclusively, underscore the need for brands to re-examine everything they think they know about the way young people view family, money, time, mental health and work.

Feb 14, 2022

Uncovering insights on China's lower-tier cities

Publicis Edge report aims to deliver a fresh perspective on China's geographical nuances compiled from a study of nearly 300 cities.

Nov 29, 2021

Chinese consumers getting more conscious of their consumption: Publicis' Edge

TOP OF THE CHARTS: Chinese consumers increasingly choose to make conscious buying decisions by purchasing ethical, environmentally friendly and local products, a report shows.