Self-satisfaction rules the roost when it comes to the new generation of Chinese consumers. Exercising more rationale and balance in their consumption journeys, they're not only shifting their own focus, but also challenging brands to demonstrate a deeper understanding of their needs than ever before.
Less than a quarter of APAC youth find identity in brands, even fewer influenced by celebrities: Vice
Results from an extensive APAC study by Vice Media, revealed to Campaign exclusively, reiterates the need for brands to recalibrate how young people view their identity, success and creativity.
As more customers embrace blockchain technology, brands are leveraging NFT rewards. But marketers need to understand the ROI and how the value exchange will be delivered.
A new report from Wunderman Thompson and VMLY&R highlights a growing need for more halal consumer choices to meet the lifestyles of many among SEA's 250 million Muslims.
The first sign of these two rivals relaxing restrictions on each other came after the Chinese government’s anti-monopoly push in 2021.
Data will provide insight into consumer behaviour, attitudes, media and social media consumption and demographics.
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