planning

Dec 16, 2020

Why Carat is putting emotional intelligence at the core of media buying

US CEO Angela Steele and global CSO Sean Healy dive into the media agency’s repositioning and new planning process, “designing for humans.”

Nov 13, 2020

Campaign Crash Course: How to prepare for a strategy career at an ad agency

Not every planner at an ad agency starts out as a strategist. Many switch over from handling accounts, like McCann Worldgroup's Earl Javier. Now he's sharing tips to make the transition easier for others.

Nov 3, 2020

When embracing strength becomes a great weakness

Do you believe in the 'strong force' theory of advertising or the 'weak force'? Publicis Groupe's planning director asks whether the industry is leaning too hard into the wrong communication model.

Sep 29, 2020

Nestlé reviewing US$300 million media account in China

Mindshare is the incumbent, and Publicis Media is understood to be vying for the business.

Jul 14, 2020

Strategists need to be the first creative eyes on every brief

Strategy isn't just a science, it's also an art.

May 25, 2020

Give me a compass, not a crystal ball

Don't obsess about what's going to change; think about the big ideas that remain stable.