Planners need to treat everything in life with the same rigour they would approach a brief.
The regional strategy director at M&C Saatchi Performance discusses how taking an unusual career step has equipped her with more integrated skills.
New mandate shifts entire portfolio of beauty and wellness brands from MediaCom and Spark Foundry following multi-agency pitch.
US CEO Angela Steele and global CSO Sean Healy dive into the media agency’s repositioning and new planning process, “designing for humans.”
Not every planner at an ad agency starts out as a strategist. Many switch over from handling accounts, like McCann Worldgroup's Earl Javier. Now he's sharing tips to make the transition easier for others.
Do you believe in the 'strong force' theory of advertising or the 'weak force'? Publicis Groupe's planning director asks whether the industry is leaning too hard into the wrong communication model.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins