planning
Why Carat is putting emotional intelligence at the core of media buying
US CEO Angela Steele and global CSO Sean Healy dive into the media agency’s repositioning and new planning process, “designing for humans.”
Campaign Crash Course: How to prepare for a strategy career at an ad agency
Not every planner at an ad agency starts out as a strategist. Many switch over from handling accounts, like McCann Worldgroup's Earl Javier. Now he's sharing tips to make the transition easier for others.
When embracing strength becomes a great weakness
Do you believe in the 'strong force' theory of advertising or the 'weak force'? Publicis Groupe's planning director asks whether the industry is leaning too hard into the wrong communication model.
Nestlé reviewing US$300 million media account in China
Mindshare is the incumbent, and Publicis Media is understood to be vying for the business.
Strategists need to be the first creative eyes on every brief
Strategy isn't just a science, it's also an art.
Give me a compass, not a crystal ball
Don't obsess about what's going to change; think about the big ideas that remain stable.
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