planning
Planners gonna plan (but don't always)
Planners need to treat everything in life with the same rigour they would approach a brief.
How working for a performance agency made me a better strategist
The regional strategy director at M&C Saatchi Performance discusses how taking an unusual career step has equipped her with more integrated skills.
PHD China wins Shanghai Jahwa media planning
New mandate shifts entire portfolio of beauty and wellness brands from MediaCom and Spark Foundry following multi-agency pitch.
Why Carat is putting emotional intelligence at the core of media buying
US CEO Angela Steele and global CSO Sean Healy dive into the media agency’s repositioning and new planning process, “designing for humans.”
Campaign Crash Course: How to prepare for a strategy career at an ad agency
Not every planner at an ad agency starts out as a strategist. Many switch over from handling accounts, like McCann Worldgroup's Earl Javier. Now he's sharing tips to make the transition easier for others.
When embracing strength becomes a great weakness
Do you believe in the 'strong force' theory of advertising or the 'weak force'? Publicis Groupe's planning director asks whether the industry is leaning too hard into the wrong communication model.
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