planning

May 25, 2020

Give me a compass, not a crystal ball

Don't obsess about what's going to change; think about the big ideas that remain stable.

Nov 19, 2018

Better cities, new paths for brand growth in China

Brands have a choice: Cater to the mindless consumers of old and keep adding to economic and ecological issues, or focus on creating products and services that help people feel good about the things they buy.

Feb 26, 2018

Singapore Tourism Board bestows grant for MICE planning software

Software will focus on enhancing efficiencies in decision-making for the MICE industry.

Aug 30, 2017

The performance planner's guide to finding a lost cat

Havas Group's head of performance planning retells a very modern tale of media effectiveness.

May 25, 2017

Mindshare tipped to prevail in Yum China pitch

The owner of Pizza Hut and KFC will stick with its longtime partner after a pitch that involved Zenith, UM and Carat, Campaign Asia-Pacific has learned.

May 22, 2017

A blueprint for today’s digital planner

From speaking programmatic to understanding measurability, Vincent Niou of Essence Digital details the traits a modern media planner must possess.