Don't obsess about what's going to change; think about the big ideas that remain stable.
Brands have a choice: Cater to the mindless consumers of old and keep adding to economic and ecological issues, or focus on creating products and services that help people feel good about the things they buy.
Software will focus on enhancing efficiencies in decision-making for the MICE industry.
Havas Group's head of performance planning retells a very modern tale of media effectiveness.
The owner of Pizza Hut and KFC will stick with its longtime partner after a pitch that involved Zenith, UM and Carat, Campaign Asia-Pacific has learned.
From speaking programmatic to understanding measurability, Vincent Niou of Essence Digital details the traits a modern media planner must possess.
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