As trends increasingly originate in ‘lower tier’ cities, Beijing and Shanghai's realities must cease to be the default definition of China, according to the co-MD of cultural consultancy Yuzu Kyodai.
Though steeped in tradition and rooted in filial piety, the meaning of Lunar New Year is starting to evolve, especially among young people. Marketers wishing to reap good fortune should pay attention.
Understanding enduring and evolving behaviours in the 'new' media landscape.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins