Adam Nelson

Mar 3, 2016

The myth of ostentation

The concept of luxury goods as a means of telegraphing success may be overrated, while too few brands think about what their products say to the buyers themselves, writes Adam Nelson of Flamingo Singapore.

May 7, 2015

Same old new media

Understanding enduring and evolving behaviours in the 'new' media landscape.

Oct 23, 2014

Brands as intersections

Words such as 'owning', 'managing' or 'positioning' perpetuate inaccurate ideas about how brands work. Adam Nelson, associate director at Flamingo, offers a more useful metaphor.