Emily Cheng
Oct 23, 2019

Giving physical retail a facelift: 5 lessons from beauty

A sector focused on physical beauty is also focused on deriving greater value from physical stores. A brand and experience strategist with Fitch Hong Kong explains what beauty brands are doing right.

Sephora's new Hong Kong store

Today, many retailers struggle to define the role of physical in their future. The rush of investment in online has made every product accessible, every purchase seamless. But consumers are also looking for something to be a part of. In this new world order, what is the relevance of the bricks-and-mortar store

In the race towards frictionless convenience, many retailers have been left without real purpose. Brands are meeting customers’ functional needs, but often fail...

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