experience
Ogilvy hires Steve Soechtig to lead global experience practice
Mark Read, CEO of parent WPP, wants to grow its overall revenue from experience, technology and e-commerce from 25% to 40% by 2025.
7 rules for creating an aspirational online experience
Maintaining the aspirational aspects of luxury marketing can be a tricky proposition online. AnalogFolk's Asia strategy director looks at how some premium brands are adjusting successfully.
Huge wins SK-II global CRM business
Following a competitive pitch, the IPG boutique agency will lead the skincare brand's global CRM communications mandate out of its Singapore office.
Virtual events: Nobody's coming, nobody's staying, nobody knows what works
These three challenges of delivering online events threaten ROI. The VP of Pico+ talks through strategies and examples for overcoming them to create effective experiences online.
Hands off: can touchless experiences still be fully immersive?
Low-contact events are one way the experiential industry can adapt to ensure it is 'Covid-secure'.
AC Milan's mission to redefine the sport experience
The club's chief revenue officer discusses its partnership with JAY-Z's Roc Nation, its new stadium, and accelerating brand transformation amid global crises.
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