Mark Read, CEO of parent WPP, wants to grow its overall revenue from experience, technology and e-commerce from 25% to 40% by 2025.
Maintaining the aspirational aspects of luxury marketing can be a tricky proposition online. AnalogFolk's Asia strategy director looks at how some premium brands are adjusting successfully.
Following a competitive pitch, the IPG boutique agency will lead the skincare brand's global CRM communications mandate out of its Singapore office.
These three challenges of delivering online events threaten ROI. The VP of Pico+ talks through strategies and examples for overcoming them to create effective experiences online.
Low-contact events are one way the experiential industry can adapt to ensure it is 'Covid-secure'.
The club's chief revenue officer discusses its partnership with JAY-Z's Roc Nation, its new stadium, and accelerating brand transformation amid global crises.
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