experience
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The value of experience: Why adland must address ageism
The advertising industry's obsession with youth risks sidelining seasoned professionals, leading to a loss of intellectual capital crucial for long-term success, argues IPG Mediabrand's Geoff Clarke.
PHD appoints Rohan Tambyrajah global chief experience officer
UK-based role reports to global CEO Guy Marks.
How creativity can enhance customer experiences
Forget products, people buy experiences. Raman Minhas explores how creative customer experiences, from AR trials to interactive games, are transforming brand loyalty.
Frog appoints Ori Takemura as executive design director
The design and experience consultancy under Capgemini rounds out its Asia leadership team with this new hire.
Five brand experience trends to look out for in 2022
As we (hopefully) edge closer to a post-pandemic state of equilibrium, Campaign spoke to experience agencies to find out what brand events will look like over the next 12 months.
Physical space is now more important for brands—not less
Even with the digital revolution, brands that invest in physical experience will triumph in a post-Covid world, according to Superunion Hong Kong's strategy director.
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