experience

Jan 21, 2021

Ogilvy hires Steve Soechtig to lead global experience practice

Mark Read, CEO of parent WPP, wants to grow its overall revenue from experience, technology and e-commerce from 25% to 40% by 2025.

Nov 10, 2020

7 rules for creating an aspirational online experience

Maintaining the aspirational aspects of luxury marketing can be a tricky proposition online. AnalogFolk's Asia strategy director looks at how some premium brands are adjusting successfully.

Nov 3, 2020

Huge wins SK-II global CRM business

Following a competitive pitch, the IPG boutique agency will lead the skincare brand's global CRM communications mandate out of its Singapore office.

Aug 17, 2020

Virtual events: Nobody's coming, nobody's staying, nobody knows what works

These three challenges of delivering online events threaten ROI. The VP of Pico+ talks through strategies and examples for overcoming them to create effective experiences online.

Jul 17, 2020

Hands off: can touchless experiences still be fully immersive?

Low-contact events are one way the experiential industry can adapt to ensure it is 'Covid-secure'.

Jul 10, 2020

AC Milan's mission to redefine the sport experience

The club's chief revenue officer discusses its partnership with JAY-Z's Roc Nation, its new stadium, and accelerating brand transformation amid global crises.