experience

Dec 20, 2021

Five brand experience trends to look out for in 2022

As we (hopefully) edge closer to a post-pandemic state of equilibrium, Campaign spoke to experience agencies to find out what brand events will look like over the next 12 months.

Sep 28, 2021

Physical space is now more important for brands—not less

Even with the digital revolution, brands that invest in physical experience will triumph in a post-Covid world, according to Superunion Hong Kong's strategy director.

Sep 22, 2021

Momentum Worldwide launches hybrid experience platform

WhiteBox blends real life and virtual events for brands.

Jul 28, 2021

Capgemini Invent rolls out Frog Design across APAC

Rapid scaling of the consulting giant’s brand experience arm signals its ambition to compete with the likes of Accenture Interactive in the region.

Jul 22, 2021

Airbnb hosts more than 200 Tokyo Olympic experiences

Fans will be brought close to the action despite not being able to attend.

May 25, 2021

Ogilvy Experience taps Kaleeta McDade as global ECD

McDade joins from Deloitte Digital, where she has served as group experience director across the consultancy's studios in the US and India.