experience
Five brand experience trends to look out for in 2022
As we (hopefully) edge closer to a post-pandemic state of equilibrium, Campaign spoke to experience agencies to find out what brand events will look like over the next 12 months.
Physical space is now more important for brands—not less
Even with the digital revolution, brands that invest in physical experience will triumph in a post-Covid world, according to Superunion Hong Kong's strategy director.
Momentum Worldwide launches hybrid experience platform
WhiteBox blends real life and virtual events for brands.
Capgemini Invent rolls out Frog Design across APAC
Rapid scaling of the consulting giant’s brand experience arm signals its ambition to compete with the likes of Accenture Interactive in the region.
Airbnb hosts more than 200 Tokyo Olympic experiences
Fans will be brought close to the action despite not being able to attend.
Ogilvy Experience taps Kaleeta McDade as global ECD
McDade joins from Deloitte Digital, where she has served as group experience director across the consultancy's studios in the US and India.
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