As we (hopefully) edge closer to a post-pandemic state of equilibrium, Campaign spoke to experience agencies to find out what brand events will look like over the next 12 months.
Even with the digital revolution, brands that invest in physical experience will triumph in a post-Covid world, according to Superunion Hong Kong's strategy director.
WhiteBox blends real life and virtual events for brands.
Rapid scaling of the consulting giant’s brand experience arm signals its ambition to compete with the likes of Accenture Interactive in the region.
Fans will be brought close to the action despite not being able to attend.
McDade joins from Deloitte Digital, where she has served as group experience director across the consultancy's studios in the US and India.
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