Staff Reporters
Mar 13, 2019

O2O: India's Affle acquires Singapore-based Shoffr

Company claims its third acquisition in 12 months completes its omnichannel consumer platform.

Source: Shoffr website

India-based Affle has announced that its Singapore subsidiary, Affle International, has acquired Shoffr, a Singapore-based O2O online to offline platform.

Shoffr, according to the company, enables online-to-offline consumer journeys by converting online engagements into in-store walk-ins and transactions. The company's technology helps put make offline retail store inventory information available online via API application program interface and programmatic links, as well as providing catalog management and order management with measurable ROI, according to Affle....

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