The account will be led by Digitas and is believed to be powered by Epsilon.
A sector focused on physical beauty is also focused on deriving greater value from physical stores. A brand and experience strategist with Fitch Hong Kong explains what beauty brands are doing right.
SALT LAKE CITY – Retailers can no longer afford to relegate IT to the back office because customers now expect a seamless online and offline experience, said Julie Bornstein EVP, chief marketing and digital officer Sephora in the Adobe Summit's opening keynote.
SHANGHAI - BBH was recently awarded the business for beauty retailer Sephora in China.
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