BBH China is managing all aspects of Sephora’s creative communications, which will include branding, digital, CRM, out-of house and point-of-sale campaigns.
The first body of work, an outdoor poster (see above), is also being adapted for digital use across China. Work started two months ago as the agency completed due diligence for its AOR contract last week.
There was no incumbent creative agency before BBH, as confirmed by Laurene Dutartre, marketing image manager, Sephora China. She said the brand wants to continue making its mark in China, which she described as one of its "most exciting" markets since entering the market in 2005.