Marketing Analysis
Minnie Wang
Aug 9, 2022

DFI Retail's Ronald Wong on how the Yuu loyalty app's marketing cut through the noise

The brand VP and marketing leader of Yuu, one of Hong Kong's leading loyalty and O2O retail platforms, shares how innovation, community and inclusion were key to its success.

(L) Ronald Wong, Vice President, Brand, Digital & Social Marketing, Yuu DFI Retail Group (R) Yuu to me campaign

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