There is a new generation of consumers. In 2020 Millennials’ spending power will overtake that of Gen X, and Gen Z is not far behind. Millennials behave and engage with brands very differently to Gen X and the baby boomers. Their shopping behaviour is forcing business models to transform, or risk dying out. The marketing required to convert millennials to loyal customers needs a new mindset.
At the same time, the retail landscape is changing...
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