As clients chased after homebound consumers, agencies rushed to retool their capabilities and reskill their employees to capitalise.
With online predicted to account for 50% of purchases by 2022, adopting a combination of online and physical retail is becoming a growing opportunity for brands to showcase their products. But what are the challenges?
Even as shoppers in China's lower-tier cities increase their spending, brands face the prospect of slimmer average billing from consumers there, compared to their metro counterparts.
TOP OF THE CHARTS: Brands will spend $59 billion on ecommerce advertising this year, over 18% higher than in 2019.
TOP OF THE CHARTS: Over a third of Asean consumers are unhappy with their digital commerce experience, despite a spike in online spending during the pandemic, according to a report from Blackbox Research and Toluna.
Offline beauty sales are peaking now that China’s online buyers are back at brick-and-mortar chain stores. But can local beauty retailers seize the moment?
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