online
Agencies in APAC raced to ready themselves for ecommerce's explosive growth in 2020
As clients chased after homebound consumers, agencies rushed to retool their capabilities and reskill their employees to capitalise.
Is click-and-mortar the future of China’s retail industry?
With online predicted to account for 50% of purchases by 2022, adopting a combination of online and physical retail is becoming a growing opportunity for brands to showcase their products. But what are the challenges?
Average spend by Singles Day shoppers could slow: Bain
Even as shoppers in China's lower-tier cities increase their spending, brands face the prospect of slimmer average billing from consumers there, compared to their metro counterparts.
Warc sees ecommerce adspend softening pandemic cuts
TOP OF THE CHARTS: Brands will spend $59 billion on ecommerce advertising this year, over 18% higher than in 2019.
Online platforms face growing consumer discontent in Southeast Asia
TOP OF THE CHARTS: Over a third of Asean consumers are unhappy with their digital commerce experience, despite a spike in online spending during the pandemic, according to a report from Blackbox Research and Toluna.
Why beauty brick-and-mortar is thriving In China
Offline beauty sales are peaking now that China’s online buyers are back at brick-and-mortar chain stores. But can local beauty retailers seize the moment?
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