A study conducted across 13 markets in the region reveals key changes in online shopping patterns in the region.
The offering is currently available in Thailand and Japan, with the company looking to launch it in other Asian markets over the coming year.
Parent company Alphabet sees a strong rebound from pandemic constraints, with revenue up 62% and operating income up 31%.
As clients chased after homebound consumers, agencies rushed to retool their capabilities and reskill their employees to capitalise.
With online predicted to account for 50% of purchases by 2022, adopting a combination of online and physical retail is becoming a growing opportunity for brands to showcase their products. But what are the challenges?
Even as shoppers in China's lower-tier cities increase their spending, brands face the prospect of slimmer average billing from consumers there, compared to their metro counterparts.
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