Car maker is creating a bespoke marketing model in which Accenture Interactive and Spark44 join forces.
Despite an improvement in sustainability cred, consumers do not trust brands' claims, find them confusing and want to verify the claims more easily.
The worlds of creativity and consulting are moving closer but they are finding it hard to co-exist.
George Patten, former chief of Accenture Media Management, becomes global CEO of Media Path in a bid to challenge Ebiquity amid growing media auditing competition.
'Our brand was under-leveraged,' consulting giant says.
Revenues still slumped by a quarter because of Covid-19.
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