May 7, 2021

Jaguar Land Rover appoints Accenture to global marketing duties with Spark44

Car maker is creating a bespoke marketing model in which Accenture Interactive and Spark44 join forces.

Mar 16, 2021

Accenture and WWF: Sustainable choices yet undercooked for consumers

Despite an improvement in sustainability cred, consumers do not trust brands' claims, find them confusing and want to verify the claims more easily.

Nov 16, 2020

Risk-taking vs risk management: creatives and consultants at odds

The worlds of creativity and consulting are moving closer but they are finding it hard to co-exist.

Nov 10, 2020

Media Path acquires ex-Accenture media management upstart Maximise

George Patten, former chief of Accenture Media Management, becomes global CEO of Media Path in a bid to challenge Ebiquity amid growing media auditing competition.

Oct 15, 2020

Accenture repositions brand with campaign from Droga5 and triples media spend

'Our brand was under-leveraged,' consulting giant says.

Sep 24, 2020

Ebiquity picks up 20 clients after Accenture quits media auditing

Revenues still slumped by a quarter because of Covid-19.