The worlds of creativity and consulting are moving closer but they are finding it hard to co-exist.
George Patten, former chief of Accenture Media Management, becomes global CEO of Media Path in a bid to challenge Ebiquity amid growing media auditing competition.
'Our brand was under-leveraged,' consulting giant says.
Revenues still slumped by a quarter because of Covid-19.
The deal will help clients “reinvent content creation,” Accenture said.
Clients focused on 'shoring up what they had', owner of Droga5 said.
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