Unboxing videos and cosplaying grown-ups are the new kids’ TV

What to make of a sudden interest among adults in revisiting and indulging in children’s content?

A still from 'Spiderman & Frozen Elsa vs Joker! w/ Pink Spidergirl Anna & Batman! Superhero Fun in Real Life :)', a video by Webs & Tiaras that has more than 272 million views.

Do you know which YouTuber got the most views in 2016 That’s over 10 billion clicks, to be exact. It wasn’t an international superstar or a sketch comedy group or a gamer. And it wasn’t Beyoncé.

No, that honor goes to Ryan, a 5-year-old who makes millions opening and reviewing toys from his California home. Ryan’s is the biggest YouTube channel in his genre, garnering billions of weekly views. His mother left...

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