trends

Jan 25, 2021

10 takeaways from Wunderman Thompson's Future 100 report

After the pandemic completely upturned marketing (and everything else), this annual report provides a raft of predictions for 2021. We picked 10 that seem certain to make an impact.

Aug 24, 2020

Embracing the emergence of new 'China chic'

There is a growing need for brands to integrate and embody a proud new creative identity in China that challenges stereotypes yet celebrates old and new.

May 26, 2020

How Shopee plans to make the pandemic windfall a permanent gain

While it benefits from an influx of shoppers and brands, the ecommerce platform works to meet rapidly shifting consumer needs and looks to use personalisation to make sure its customers and buyers stick around after the pandemic.

Mar 13, 2020

Asian consumers going from followers to trend-setters: Google

New report identifies three factors that will see consumers here leapfrog their western counterparts

Mar 4, 2020

China ecommerce crosses $1 trillion mark: study

We Are Social/Hootsuite report also finds that total digital ad spend in China was US$52.5 billion in 2019.

Jan 24, 2020

5 trends for marketers to watch in the Year of the Rat

From customer experience to data and purpose, VMLY&R leaders pick out the important trends marketers should watch in the new year.