trends
10 takeaways from Wunderman Thompson's Future 100 report
After the pandemic completely upturned marketing (and everything else), this annual report provides a raft of predictions for 2021. We picked 10 that seem certain to make an impact.
Embracing the emergence of new 'China chic'
There is a growing need for brands to integrate and embody a proud new creative identity in China that challenges stereotypes yet celebrates old and new.
How Shopee plans to make the pandemic windfall a permanent gain
While it benefits from an influx of shoppers and brands, the ecommerce platform works to meet rapidly shifting consumer needs and looks to use personalisation to make sure its customers and buyers stick around after the pandemic.
Asian consumers going from followers to trend-setters: Google
New report identifies three factors that will see consumers here leapfrog their western counterparts
China ecommerce crosses $1 trillion mark: study
We Are Social/Hootsuite report also finds that total digital ad spend in China was US$52.5 billion in 2019.
5 trends for marketers to watch in the Year of the Rat
From customer experience to data and purpose, VMLY&R leaders pick out the important trends marketers should watch in the new year.
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