Haymarket Media Asia, publisher of Campaign Asia-Pacific, has announced the launch of Festival of Marketing Asia (FoM Asia) to debut on September 3, 2026, at ParkRoyal Collection, Kuala Lumpur.
The event marks the first international expansion of the UK’s Festival of Marketing, following Haymarket’s acquisition of the business from Centaur Media in 2025. The original UK festival brings together more than 1,000 marketers each year.
FoM Asia will bring the concept to the region for the first time and convene brand marketers, martech leaders, media owners and agency partners to examine the evolving role of the modern marketer across the region. In its inaugural year, FoM Asia will adopt a single-day format for mid- to senior-level marketing leaders with keynote discussions, specialist content tracks, workshops and networking sessions.
“Festival of Marketing has helped define what ambitious marketing looks like in the UK, and we are excited to bring that same energy and ambition to Asia for the very first time,” said Atifa Silk, managing director, Haymarket Media Asia.
“FoM Asia is intentionally designed as a high-value gathering where meaningful connections happen naturally. Our focus is on bringing together senior decision-makers and ambitious marketers in a setting that prioritises quality of engagement over scale. Kuala Lumpur is a dynamic, connected hub for regional leaders, and FoM Asia will give them a dedicated space to share bold ideas, challenge convention, and build relationships that power real business impact.”
The programme will feature a main-stage track focused on major industry shifts shaping marketing across Asia, alongside specialist sessions on customer value, B2B marketing and inclusive marketing. Additional formats include more intimate and informal knowledge lounge discussions on practical tools and case studies, as well as closed-door boardroom sessions for CMOs and chief strategy officers.
“From day one, we designed Festival of Marketing Asia as a focused, one-day experience that respects how busy senior marketers are while still delivering exceptional value,” added Jaime Ng, events director, Festival of Marketing Asia.
“Delegates can expect sharp main-stage keynotes, deep-dive sessions across customer value, B2B excellence and inclusive marketing, alongside C-suite boardroom discussions and curated networking. Our goal is simple: every marketer should leave with actionable ideas and a stronger regional network.”
An advisory board of senior marketers from across the region will help shape the programme. Members include:
- Kaveri Khullar, SVP, Consumer Marketing & Sponsorships, APAC, Mastercard
- Chin Mei Lee, CMO, McDonald’s Malaysia
- Abdul Sani Abdul Murad, Group CMO, RHB Banking Group
- Lauren Minkyong Kal, Director, Brand & Customer Experience, Global Marketing International Operations, Schneider Electric
- Melissa Lim, Global Head of Marketing, Corporate & Investment Banking & SC Ventures, Standard Chartered Bank
- Mohamed Elsharkawy (Sharky), Global Brand VP, CLEAR & CMO Hair China, Unilever
PR Newswire is the official media partner for the 2026 event.
Those who are keen to attend can register their interest for priority updates, event announcements and early ticket access on the website.
Source: Campaign Asia-Pacific