Editor's note This article is one of several in our complete 11.11 Debrief
Trend 1 China’s internet is “Mobile First”
Chinese search marketers already understand the importance of mobile, with 40 to 60 per cent of search traffic coming from mobiles depending on search investment and category. But single’s Day really hammered this message home for all brands selling online.
More than 42 per cent of Single’s...
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