Florian Pihs
Nov 27, 2014

The 11.11 Debrief: Key retail trends driving 2015

Headline numbers for this year’s Single’s Day sales further gild China’s throne as the world's largest e-commerce market. SapientNitro's Florian Pihs explores key trends and how brands can benefit and try to climb into the king's seat themselves through e-commerce in 2015.

Florian Pihs

Editor's note This article is one of several in our complete 11.11 Debrief

Trend 1 China’s internet is “Mobile First”

Chinese search marketers already understand the importance of mobile, with 40 to 60 per cent of search traffic coming from mobiles depending on search investment and category. But single’s Day really hammered this message home for all brands selling online.

More than 42 per cent of Single’s...

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