The platform’s annual shopping festival is straying away from shouting about its seasonal prices from the rooftops and is instead centring a vision that upholds sustainability and long-term goals.
The martial arts icon makes his return for the e-retailer, this time fighting off bad boys with deals and discounts.
State media outlets, including Renmin Daily and Xinhua News Agency, have backed an anti-consumerism sentiment that has been growing in China.
Cartier's first-ever livestream attracts 770,000 viewers, and imported products including coffee beans and camel milk see high demand as the festival officially kicks off.
Even as shoppers in China's lower-tier cities increase their spending, brands face the prospect of slimmer average billing from consumers there, compared to their metro counterparts.
Revenues up 38%, profits 50% in Q3, but first quarterly topline decline on record looms as festering Covid-19 hits business hard
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins