Surekha Ragavan
Sep 4, 2019

TBWA Singapore replaces BBH as Ikea SEA's creative agency

We take a look back at some of BBH's work for the brand.

After a four month closed-door pitch, Ikea has appointed TBWA Singapore as its new lead creative agency. The account has been handled by BBH since 2013, and the agency defended its creative mandate in this pitch.

In May, Nigel Richardson, head of marketing for Ikea Southeast Asia, noted in a release that the brand had an excellent working relationship with BBH, but the review was a part of a regular internal process. 
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