ikea

Sep 19, 2022

Ikea China campaign dramatically narrates WFH chaos

This Wunderman Thompson campaign aims to cheer families struck by stress and frustration during China’s unending spells of lockdown.

Apr 18, 2022

Ikea proposes playtime to improve mental wellbeing

In a new campaign by Mother, Ikea encourages working adults to indulge in a little play.

Dec 21, 2021

Holiday ads from Coca-Cola, Ikea, Disney score highest: Unruly

In a significant shift from the pandemic focus of campaigns in 2020, brands tried to boost consumer sentiment. The above-named brands succeeded more than most, according to research by Unruly.

Dec 2, 2021

Visit Sweden wants to reclaim Ikea product names

Did you know the Ikea loo brush is named after a beautiful lake?

Nov 29, 2021

Ikea rents tiny Tokyo flat for tiny price

AD NUT"s PICK OF THE WEEK: In a campaign by Wieden Kennedy Tokyo, the brand's property agent (a walking, talking shark) wants to get someone into a 10-square-meter apartment for just 99 yen per month.

Jul 19, 2021

Rankings rise for brands that cushioned the Covid impact

ASIA's TOP 1000 BRANDS: A range of brands have benefited from Covid-driven lockdowns, but is their rise sustainable, as the world slowly reopens?