ikea
Ikea proposes playtime to improve mental wellbeing
In a new campaign by Mother, Ikea encourages working adults to indulge in a little play.
Holiday ads from Coca-Cola, Ikea, Disney score highest: Unruly
In a significant shift from the pandemic focus of campaigns in 2020, brands tried to boost consumer sentiment. The above-named brands succeeded more than most, according to research by Unruly.
Visit Sweden wants to reclaim Ikea product names
Did you know the Ikea loo brush is named after a beautiful lake?
Ikea rents tiny Tokyo flat for tiny price
AD NUT"s PICK OF THE WEEK: In a campaign by Wieden Kennedy Tokyo, the brand's property agent (a walking, talking shark) wants to get someone into a 10-square-meter apartment for just 99 yen per month.
Rankings rise for brands that cushioned the Covid impact
ASIA's TOP 1000 BRANDS: A range of brands have benefited from Covid-driven lockdowns, but is their rise sustainable, as the world slowly reopens?
PHD takes over Ikea media in three SEA markets
The two-year agency-of-record appointment comes following a pitch that reportedly involved most of the major holding companies.
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