Ad Nut
Aug 30, 2017

Ikea Singapore shows off a human catalogue

The brand builds a spot around a world memory champion who has memorised its catalogue.

The brand builds a spot around a world memory champion who has memorised its catalogue.

Few things in life cause Ad Nut's jaw to drop open except for particularly juicy acorns. Enter the video above, by BBH Asia Pacific for Ikea Singapoe.

You're looking at Yanjaa Wintersoul, a 23-year-old who was born in Mongolia and lives in Austin, Texas. She's a two-time world memory champion which is a real thing who has now learned the 2018 IKEA Catalogue. And not just like, 'what product is on page 128',...

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