Staff Reporters
May 15, 2019

BBH set to defend Ikea creative duties in Southeast Asia

Home furnishings giant invites creative agencies to pitch.

The Ikea Human Catalogue was awarded at Cannes Lions and Spikes Asia in 2018.

BBH Singapore is preparing to defend its creative mandate from Ikea Southeast Asia, after the furniture retailer invited creative agencies to a competitive pitch.

BBH has held the account for the past six years, running integrated communications campaigns for Ikea in Singapore, Malaysia, and later, Thailand. During that time, the agency scored hits with Ikea's local catalogue campaigns, including the Bookbook in 2014 and Human Catalogue in 2017 and a hilarious dance tune to open...

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