Feb 22, 2024

Creative Minds: Charlene Chua on architecture, advertising, and the poetic presence of Anthony Bourdain

From once being suspended at school to traveling the world for inspiration, Charlene Chua's "fairytale start" as a creative has turned into a lifelong pursuit for growth, underscored by fantasy and passion.

Jan 22, 2024

Häagen-Dazs creative returns to BBH after nearly 30 years

The account moves from Forsman & Bodenfors, which has held it since 2019.

Nov 24, 2023

Is Cannes Lions having a laugh with its new humour category?

Purpose-driven ads have increasingly become the norm, but what does a specific humour category mean for the ad landscape?

Nov 16, 2023

Women to Watch 2023: Kelly Pon, BBH

For breaking the walls and shattering the glass ceilings, for building from scratch, and leading with heart, Pon has proved herself to be a true unicorn of the industry.

Aug 8, 2023

Inside Samsung's 'More Wow Than Ever' campaign

CASE STUDY: BBH Singapore shares why their campaign for Samsung 8K TV really came down to choosing the right animal.

May 25, 2023

Income Insurance goes all-in on travel horror story fearmongering

The 18-minute creepy and entertaining opus 'Trapped' by BBH Singapore, directed by Kelvin Tong, is a deliberate shift by the insurer towards new content consumption trends.