Ad Nut
Apr 6, 2020

TBWA creates homemade film for Ikea amid production shutdowns

A collection of snippets from agency staff, edited into a simple montage.

As a way of thanks to those who are staying at home, Ikea Singapore ran a short film featuring “the simple joys” of being home such as playtime, pets, and pulling something delicious out of the oven. 

TBWA Singapore rallied the team to contribute footage of their lives at home, and the team delivered. The entire production was conceptualised, filmed and edited within five days. Maybe a snippet from Ad Nut’s extensive collection of homemade videos will make it to the next one.

(See how COVID-19 is affecting production of ads.)


Producer: The whole agency
Creative Director: Everyone
Writer: Someone or other
Actors: The agency ensemble
Editor: Indefatigable hero
Director: Anyone with a camera
Sound: Anyone with a camera
Music: Someone with a good ear and a piano
Client service: The whole agency
The star: Ikea

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