Ad Nut
Apr 6, 2020

TBWA creates homemade film for Ikea amid production shutdowns

A collection of snippets from agency staff, edited into a simple montage.

As a way of thanks to those who are staying at home, Ikea Singapore ran a short film featuring “the simple joys” of being home such as playtime, pets, and pulling something delicious out of the oven. 

TBWA Singapore rallied the team to contribute footage of their lives at home, and the team delivered. The entire production was conceptualised, filmed and edited within five days. Maybe a snippet from Ad Nut’s extensive collection of homemade videos will make it to the next one.

(See how COVID-19 is affecting production of ads.)


Producer: The whole agency
Creative Director: Everyone
Writer: Someone or other
Actors: The agency ensemble
Editor: Indefatigable hero
Director: Anyone with a camera
Sound: Anyone with a camera
Music: Someone with a good ear and a piano
Client service: The whole agency
The star: Ikea

Related Articles

Just Published

1 hour ago

Uproar: Are animal portrayals in ads a new brand risk?

Advertisers and agencies love animals, because animals sell. But a Year of the Tiger Gucci campaign that made activists growl shows that the definition of what’s appropriate may be evolving when it comes to using the world's fauna.

1 hour ago

Mark Heap on ‘moving across the aisles’ to ...

Media agencies offer broadly the same services as one another, and use propositions like ‘good growth’ and ‘people first’ to establish an identity. But what do these mean, in practical terms, and how do they influence leadership strategies? Mark Heap takes us inside the industry.

1 hour ago

The ride of the tiger: Feast your eyes on BMW's ...

While other brands make long, dramatic Chinese New Year films, the carmaker and TBWA's Bolt have programmed in a very different route: 90 seconds that's 'nothing but sheer joy'.

1 hour ago

The Beijing Olympics: A non-starter for global sponsors

SHANGHAI ZHAN PODCAST: Beijing-based sports-marketing expert Mark Dreyer says the games will see largely Chinese brands targeting the China market, with many employing Chinese-American skier/model Eileen Gu.