Racheal Lee
Sep 13, 2012

Spikes Asia 2012: Networking after dark

SINGAPORE - The stamina and determination of Spikes Asia delegates will be tested with a full slate of 'networking receptions'—aka "parties"—during the three-day festival, which begins Sunday in Singapore.

Spikes Asia 2012: Networking after dark

The networking reception on the first evening is being hosted by Facebook in its new offices at Cecil Street.

The second evening will see six, yes six, agencies opening their doors.

TBWA Singapore (1) will put its ‘Disruption’ networking after party in its new industrial home along Alexandra Road. Its clients Pernod Ricard (Absolut) and Corona are participating in the party, with the food being prepared by Preparazzi, the winner of Martell utlimate Start-up Space.

There will be two rooftop parties, organised by JWT Singapore (2) and McCann Singapore (3) at their respective offices. The ‘Truth, Dare & Beer’ party at McCann Singapore will feature ‘The Truth Brew’, created exclusively for the agency.

Using (milking?) the theme of its award-winning 'Heaven & Hell' campaign for Samsonite, JWT will feature acrobatic angels, fire-juggling devils and otherworldly surprises to live up its reputation as the “final destination” on the Networking After Dark party circuit.

Like last year, Lowe Asia-Pacific (4) will have its street party at the junction between Ang Siang Hill and Club Street, one of the nightlife areas in the city state. The ‘Rockability Street Party’ (invitation pictured) promises delegates a “rootin’, tootin’ good time”.

Bringing the party to delegates, media agency VivaKi (5) will have its party at Paulaner Bräuhaus Singapore, just across from Suntec Convention Centre, where Spikes Asia 2012 will be held.

This party adds a dash of CSR by supporting Assisi Hospice as its adopted charity and allowing delegates to make a difference in the lives of those who need palliative care.

Ogilvy & Mather Singapore (6) invites delegates to join it for a nightcap and bedtime story at its office along Robinson Road.

On the final night, after the "metal" gets handed out, Leo Burnett hosts the official Spikes Asia After Party at Avalon nightclub at Marina Bay Sands, with a panoramic view of the Singapore skyline.

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