spikes asia 2012
Catalysts in creative alchemy to create new ideas: Kimura
ASIA-PACIFIC - Creative alchemy is the creation of new ideas through the combination of different things, according to Kentaro Kimura, executive creative director and co-CEO at Hakuhodo Kettle.
Creatively awarded work 11 times more likely to build market share: Thomas
ASIA-PACIFIC - Creatively awarded works are 11 times more likely to build market share for brands, Chris Thomas, chairman and CEO of BBDO Asia, Middle East and Africa, told a Spikes Asia audience in his jury president's address today.
Create relevance not awareness: Kassaei
ASIA-PACIFIC - Agencies must focus on finding and/or creating relevant truth and delivering it in a fresh way, Amir Kassaei, chief creative officer at DDB Worldwide, said in his jury president's address at Spikes Asia this morning.
Mobile users want more relevant stuff: PHD
ASIA-PACIFIC - The function of mobile in the marketing mix has shifted from creating awareness to consumer engagement, and now to utility for users, according to Guy Hearn (pictured), PHD's director of communications insights.
Brave enough to make social changes: Spikes panelists
SINGAPORE - Bravery is about putting oneself in the line of fire and representing ideas that may cause trouble, Jose Miguel Sokoloff, president of Lowe Global Creative Council, told an audience at Spikes Asia this morning.
Content creation, effective mobile marketing key topics at Spikes
SINGAPORE – The three-day Spikes Asia 2012 festival got underway at Singapore’s Suntec City yesterday, with more than 1,800 delegates expected and a total of 4,860 entries.
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