Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Sep 18, 2012
Create relevance not awareness: Kassaei
ASIA-PACIFIC - Agencies must focus on finding and/or creating relevant truth and delivering it in a fresh way, Amir Kassaei, chief creative officer at DDB Worldwide, said in his jury president's address at Spikes Asia this morning.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpeg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Nov 15, 2023
DDB Worldwide CCO Ari Weiss exits to set up ...
Feb 10, 2011
Amir Kassaei succeeds Bob Scarpelli as DDB ...
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
2 days ago
AI, copyright, and creativity: The fine line ...
With tech giants lobbying for AI training on copyrighted material and artists filing lawsuits to protect their work, adland faces the challenge of integrating AI while respecting copyright, originality, and the livelihoods of creators.
2 days ago
Women to Watch 2024: Vivian Liu, DeVries Global
A PR veteran, Liu empowers the next generation in Taiwan by promoting fairness, authenticity, and industry excellence.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
2 days ago
A new campaign gives dignity to Vietnam's unsung heroes
This Labour Day, a powerful tribute by creative agency The Friday urges us to see the workers we pass by without a second thought. But does recognition go far enough?
.jpg&h=268&w=401&q=100&v=20250320&c=1)
2 days ago
Amazon unveils first brand overhaul in 25 years, ...
The subtle design refresh spans over 50 sub-brands across categories like pharmacy, groceries, and on-demand streaming under a single brand umbrella.