Faaez Samadi
Jun 25, 2019

Salesforce global CMO: “To lead marketing, you have to get out of marketing”

Stephanie Buscemi explains why the breaking down of business silos means it’s never been a better time to be a CMO.

Stephanie Buscemi

Many people are talking about the growing pressure on CMOs today, due to the rapid evolution of the marketing industry changing the nature of the role. New skills are needed to manage the mass of communications, business, technology and consulting issues that seem to come across a CMOs desk these days, a far cry from the more traditional responsibilities they held.

But for all of this, Stephanie Buscemi, Salesforce global CMO, prefers...

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