Jessica Goodfellow
Jun 11, 2019

Salesforce grows data skills with $15.7B Tableau purchase

The $15.7B acquisition forms part of Salesforce's strategy to diversify beyond pure play CRM software and into digital transformation.

Salesforce has acquired business intelligence software firm Tableau for US$15.7 billion in stock, in a move to strengthen its digital transformation capabilities.

The deal will involve shares of Tableau common stock getting exchanged for 1.103 shares of Salesforce common stock, so the $15.7 billion figure is the enterprise value of the transaction based on the average price of Salesforce’s shares as of 7 June 2019.

The two boards have already approved...

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