Effective email marketing is a critical part of any personalised marketing strategy, as it is one of the few channels where you have the consumer’s permission to engage them, according to John Bortolotti at Toyota Canada.
Speaking at the Salesforce Connections 2019 conference in Chicago, Bortolotti explained how the company redesigned its marketing programme and focused on better personalised content, with the help of partners, to achieve greater sales success.
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