salesforce
CMOs will find it challenging to continue to virtually engage with customers: Salesforce's Wendy Walker
Salesforce's senior director of marketing in APAC holds forth on an explosion in data sources, saturation in virtual marketing and the re-skilling required for marketers as pandemic changes to the market turn permanent.
The future of insights-led customer engagement
Campaign Asia and Salesforce hosted a CMO Circle roundtable with marketing leaders from across APAC to discuss the industry’s biggest challenges and potential solutions when it comes to insights-led customer engagement.
Marketers struggling to deal with deluge of data
TOP OF THE CHARTS: While they have coped admirably with a drastic changes wrought by the pandemic, marketers are balancing a profusion of data sources, with spotty quality and efficacy, Salesforce's State of Marketing report reveals.
Salesforce shares lift on rising Q1 earnings
Annual Dreamforce conference to be held in-person this year in multiple locations globally, the CRM software giant says.
Salesforce Live: Asia promises inspiring sessions on how marketers can thrive in a digital, always-on world
Running until July, the six-week event comprises compelling episodes tailored to specific roles and industries, with special keynotes, roundtables and on-demand sessions.
The CMO Circle: The power of personalisation
During the third edition of the Campaign x Salesforce roundtable series, leading marketers discussed how companies are improving channel personalisation efforts to meet customers’ expectations, and offered fresh insights on personalisation in the context of Covid, technology and 2021.
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