salesforce

Sep 6, 2024

Singapore’s C-suite bet big on gen AI, but face stiff challenges

Despite nine in 10 Singapore executives prioritising gen AI, only half have a defined strategy, and 95% acknowledge that data accessibility and governance issues remain significant barriers.

Aug 1, 2023

We are ignoring the Service-Profit Chain, and it’s damaging customer experience

Companies can and should thrive in today's ever-changing business landscape by investing in genuine employee satisfaction and fostering a culture that prioritises customers, opines Merkle's Uzma Atcha.

Nov 17, 2022

India hasn’t utilised ecommerce to the extent we could: Salesforce CEO

Arundhati Bhattacharyaspoke about the importance of merging digital and physical at the WPP Commerce in Mumbai

Nov 1, 2022

Icon Agency wins Salesforce's Australian communications program

Salesforce is the newest addition to the rapidly expanding client roster at Icon.

Sep 10, 2021

CMOs will find it challenging to continue to virtually engage with customers: Salesforce's Wendy Walker

Salesforce's senior director of marketing in APAC holds forth on an explosion in data sources, saturation in virtual marketing and the re-skilling required for marketers as pandemic changes to the market turn permanent.

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