salesforce
The CMO Circle: Leading marketing into the future
Recent research jointly commissioned by the Mobile Marketing Association and Salesforce reveals a framework that can be used to guide marketing transformation in companies, helping marketers align their capabilities and adapt to an industry in flux
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A marketer roadmap to the future of customer engagement in 2021
In an era when customers are expecting brand communications to be convenient, seamless and empathetic, marketers need to step up their digital transformation game.
Salesforce CMO Stephanie Buscemi exits
CMO role will be filled by Sarah Franklin, who is currently general manager of platform.
GroupM creates two global platform-oversight roles
The media group promotes two in a nod to its global focus on building relationships and expertise across platform giants such as Facebook, Google, Adobe and Salesforce.
Customer 360 in an age of rapid digitalisation
This is a time to truly think about customer value and create those lifelong bonds, says Marc Mathieu, SVP, strategic customer transformation and innovation at Salesforce.
Salesforce cuts around 1,000 roles globally despite record quarter
Shortly after recording one of its best-ever quarters, Salesforce put the wheels in motion for a retrenchment exercise.
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