salesforce

Sep 10, 2021

CMOs will find it challenging to continue to virtually engage with customers: Salesforce's Wendy Walker

Salesforce's senior director of marketing in APAC holds forth on an explosion in data sources, saturation in virtual marketing and the re-skilling required for marketers as pandemic changes to the market turn permanent.

Aug 11, 2021

Marketers struggling to deal with deluge of data

TOP OF THE CHARTS: While they have coped admirably with a drastic changes wrought by the pandemic, marketers are balancing a profusion of data sources, with spotty quality and efficacy, Salesforce's State of Marketing report reveals.

May 30, 2021

Salesforce shares lift on rising Q1 earnings

Annual Dreamforce conference to be held in-person this year in multiple locations globally, the CRM software giant says.