Uzma Atcha

Uzma Atcha is a strategy director for the B2B Group at Merkle APAC.

We are ignoring the Service-Profit Chain, and it’s damaging customer experience
Aug 1, 2023
Uzma Atcha

We are ignoring the Service-Profit Chain, and it’s ...

Companies can and should thrive in today's ever-changing business landscape by investing in genuine employee satisfaction and fostering a culture that prioritises customers, opines Merkle's Uzma Atcha.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Amazon layoffs impact APAC adtech and media leaders

1 Amazon layoffs impact APAC adtech and media leaders

James Hawkins steps down as PHD APAC CEO

2 James Hawkins steps down as PHD APAC CEO

Google delays cookie deprecation again: APAC adtech leaders respond

3 Google delays cookie deprecation again: APAC adtech leaders respond

‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real

4 ‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real

Pepsi unveils new logo and identity; colours 120 markets in electric blue

5 Pepsi unveils new logo and identity; colours 120 markets in electric blue

WPP's internal whistleblower reports rose by 64% in 2023

6 WPP's internal whistleblower reports rose by 64% in 2023

Dentsu China's new CEO on transformation, talent, and looking beyond borders

7 Dentsu China's new CEO on transformation, talent, and looking beyond borders

Digital Media Awards 2024 winners revealed

8 Digital Media Awards 2024 winners revealed

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

9 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

Dentsu ANZ restructures: CEOs Danny Bass and Steve Yurisich exit

10 Dentsu ANZ restructures: CEOs Danny Bass and Steve Yurisich exit