email

Nov 17, 2020

8 best practices for successful email marketing

Permission to email your customer is a valuable privilege, as email remains one of the most powerful forms of communication. A senior digital consultant with Archetype provides eight guidelines to make sure you use that position effectively—and don't abuse it.

Jun 19, 2019

Email “still an alpha channel” for marketing

Still one of the most effective channels, email should still get as much attention as other marketing mediums, according to marketing heads at Toyota and JAM Direct.

May 16, 2018

CMOs: Our bad emails fail with existing customers

Only 13% of CMOs in a CMO Council study said they were realising the revenue potential of existing consumers.

May 23, 2017

Don't batch-and-blast away your brand

Email blasts can come back to bite you in today's customer journey.

Dec 5, 2016

Contact strategy: Let data be your guide

It’s imperative marketers develop and implement a knowledge-based contact strategy the governs the cadence and content of messaging across channels.

Jul 28, 2016

Adobe expands digital experience-building capabilities

Showcase of tools taking place at annual conference event in Singapore