Permission to email your customer is a valuable privilege, as email remains one of the most powerful forms of communication. A senior digital consultant with Archetype provides eight guidelines to make sure you use that position effectively—and don't abuse it.
Still one of the most effective channels, email should still get as much attention as other marketing mediums, according to marketing heads at Toyota and JAM Direct.
Only 13% of CMOs in a CMO Council study said they were realising the revenue potential of existing consumers.
Email blasts can come back to bite you in today's customer journey.
It’s imperative marketers develop and implement a knowledge-based contact strategy the governs the cadence and content of messaging across channels.
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