Jul 10, 2020

How Huawei is using local projects to try to restore its battered image overseas

Localisation is Huawei's branding strategy for the year. Its 'Connect the North' project in Canada is one example of this.

Jun 19, 2019

Email “still an alpha channel” for marketing

Still one of the most effective channels, email should still get as much attention as other marketing mediums, according to marketing heads at Toyota and JAM Direct.

Apr 9, 2019

Rakuten launches North America push, with Steph Curry and puppies

The brand begins an aggressive marketing campaign by ad agency Duncan Channon.

Mar 11, 2019

What chance does Tim Hortons have in China?

Given China’s crowded and innovative coffee and quick-serve food market, we asked branding consultants what the Canadian coffee and quick-serve food outlet should think about as it enters the mainland.

Oct 19, 2010

Michael Hill Jeweller launches global search for 'World’s best couple'

Michael Hill Jeweller (MHJ), a global specialty jewellery retailer, is putting a 22 carat diamond engagement ring up for grabs in its latest global online competition.