To succeed in the already crowded Chinese coffee market, Tim Hortons will need to localize its approach, focus on offering premium experiences, cater to new consumption habits like delivery service and creatively interact with its consumers.
That’s the tall order put forward by branding experts following the opening of the Canadian brand’s restaurant in Shanghai on 26 Februarythe first of a planned 1,500 locations that it hopes to open over the next 10...
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