Jingjing Ma
Mar 11, 2019

What chance does Tim Hortons have in China?

Given China’s crowded and innovative coffee and quick-serve food market, we asked branding consultants what the Canadian coffee and quick-serve food outlet should think about as it enters the mainland.

Tim Hortons opened in Shanghai on 27 February (Source: Wang Gang / ImagineChina, AFP)

To succeed in the already crowded Chinese coffee market, Tim Hortons will need to localize its approach, focus on offering premium experiences, cater to new consumption habits like delivery service and creatively interact with its consumers. 

That’s the tall order put forward by branding experts following the opening of the Canadian brand’s restaurant in Shanghai on 26 Februarythe first of a planned 1,500 locations that it hopes to open over the next 10...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Brands don't understand value of customer loyalty: Study
Premium
6 hours ago

Brands don't understand value of customer loyalty: ...

Far too often, loyalty is a tactic to drive relationships instead of being the foundation of the relationship itself."

Premium
Isobar rolls out global in-housing service
Premium
6 hours ago

Isobar rolls out global in-housing service

'Hysteria over in-housing has reached fever pitch,' Dentsu agency warns.

Premium
Interpublic Q3 revenues edge up 1.4%
Premium
6 hours ago

Interpublic Q3 revenues edge up 1.4%

Media, healthcare marketing, PR and sports and entertainment offerings led growth.

Premium
P&G enjoys 7% boost in organic sales
Premium
6 hours ago

P&G enjoys 7% boost in organic sales

Grooming division is still poor relation in impressive quarter for FMCG giant.