A market researcher feels the Amazon founder’s comment that “market research doesn’t help” needs a response.
The upstart in this 'blue versus green' battle for mug-share has interesting differentiators, from pricing to experience and a focus on the workplace, Jerry Clode argues.
Resonance’s Jerry Clode asks whether we can expect the Me Too movement to have an effect in China.
In China, brands need to be either a source of escape or inspiration in consumers’ lives to stand a chance of a successful 2018, warn Resonance’s Jerry Clode and Michael Norris.
Resonance China’s Jerry Clode explains the recent rise of nationalism in China, and how brands can deal with it.
Resonance China’s Jerry Clode explains how a poorly-chosen Chinese brand name can cause "silent damage" to your brand over the long run.
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