Jerry Clode
May 16, 2019

Why Jeff Bezos is wrong about market research

A market researcher feels the Amazon founder’s comment that “market research doesn’t help” needs a response.

Jeff Bezos’ annual letter to shareholders at Amazon, like the celebrity CEO himself, has become an increasingly important media event. 

Usually I am aboard. It's a nice opportunity to see how one of the world’s most successful businesspeople views the future of his company.

Unfortunately, this year, the read was less palatable. About halfway through the letter, Bezos states “market research doesn’t help”, suggesting

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