Oliver McAteer
Apr 9, 2019

Rakuten launches North America push, with Steph Curry and puppies

The brand begins an aggressive marketing campaign by ad agency Duncan Channon.

Puppies and Steph Curry an unbeatable combination.

The pair form center pillars for Rakuten’s new campaign created in partnership with ad agency Duncan Channon. NBA star Curry recently signed a multi-year brand ambassador agreement with the company.

Rakuten, which allows members to earn cash back while shopping at more than 2,500 retailers, is doubling down on a major marketing investment to introduce its brand and online loyalty platform to consumers in the...

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