Jessica Goodfellow
Jan 6, 2021

Salesforce CMO Stephanie Buscemi exits

CMO role will be filled by Sarah Franklin, who is currently general manager of platform.

Stephanie Buscemi
Stephanie Buscemi

Salesforce chief marketing officer Stephanie Buscemi is exiting after nearly seven years with the cloud-based software company.

Buscemi, who has been CMO for two-and-a-half years, announced her departure on Twitter on Tuesday (January 5) to start "the next phase of my journey".

She will be replaced by Sarah Franklin, who is currently general manager of platform.

Sarah Franklin


Buscemi first joined Salesforce in 2014 as SVP of marketing for the company’s Analytics Cloud. She was promoted rapidly to COO of Analytics Cloud, and then EVP of product and solutions marketing. She took up the CMO role in 2018, leading a global team of 1,700 marketers, and was last year named as one of the world's '50 Most Influential CMOs' by Forbes. Prior to joining Salesforce, Buscemi was CMO of IHS Markit and SVP of marketing at SAP.

Where Buscemi has a purely marketing background, her replacement Franklin will bring a "combination of technical expertise and creativity to the CMO role", according to Salesforce. Franklin has led the company’s developer initiatives since joining 13 years ago. She also oversees learning platform Trailhead, a free resource for aspiring workers to learn Salesforce. She has a background in chemical engineering and software development.

Related Articles

Just Published

8 hours ago

Health brands get ready for 2021: fads, fakes and ...

Brands will see health as a sales opportunity in 2021 says one UK agency executive. Here are five key trends in healthcare that you need to know about this year.

9 hours ago

Chinese New Year isn’t looking overly prosperous ...

With 22 million people ordered to stay at home, this Chinese New Year celebration isn’t looking as 'over-the-top' as luxury brands had hoped.

9 hours ago

Mother launches a media agency in the U.S.

The agency aims to drive with strategy rather than join a race to the bottom.

11 hours ago

We know we have to compete for users’ trust: ...

The global head of WhatsApp explains to Campaign the new privacy policy changes, what the business is doing to retain its customers’ trust and more...