Visit Victoria has appointed Saatchi Saatchi Melbourne as its lead creative and strategy agency.
Saatchi Saatchi will work with Visit Victoria to evolve its entire marketing ecosystem and approach, with an eye toward being more inspirational, more targeted, and more progressive, the companies said.
- Related We recently took a detailed look at Visit Victoria's efforts in an interview with marketer Nicki Kenyon See How a responsible marketer measures...
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