travel

Apr 26, 2021

Booking.com CMO on brand's pivot to local sights, and what comes next

Global CMO Arjan Dijk explains how the travel portal is helping consumers (who now value a vacation higher than finding true love, thanks to the pandemic) discover new sights in their backyards (for now).

Apr 19, 2021

Expedia rebrands as consumer travel needs change

The brand wants to be the “ultimate travel companion.”

Dec 21, 2020

TUI launches remixed ad as four agencies await imminent result of 'joyous' review

'Nothing compares to a real holiday' campaign aims to instil confidence in travellers.

Dec 7, 2020

Photos: Porsche's horses

Photos of Porsche's Taycan promotion in Seoul, by J4D Digital Creative Communications and and TWC Brand Strategy Company.

Oct 13, 2020

New KPIs for destination marketers

Covid has thrown a spanner into the works for destination and tourism marketers, and a shake-up in measurement is vital.

Sep 10, 2020

Mastercard and Singapore Tourism Board to create joint marketing

The partnership also includes developing new technologies and ideas to improve the tourism visitor experience amid the pandemic.