travel
Booking.com CMO on brand's pivot to local sights, and what comes next
Global CMO Arjan Dijk explains how the travel portal is helping consumers (who now value a vacation higher than finding true love, thanks to the pandemic) discover new sights in their backyards (for now).
Expedia rebrands as consumer travel needs change
The brand wants to be the “ultimate travel companion.”
TUI launches remixed ad as four agencies await imminent result of 'joyous' review
'Nothing compares to a real holiday' campaign aims to instil confidence in travellers.
Photos: Porsche's horses
Photos of Porsche's Taycan promotion in Seoul, by J4D Digital Creative Communications and and TWC Brand Strategy Company.
New KPIs for destination marketers
Covid has thrown a spanner into the works for destination and tourism marketers, and a shake-up in measurement is vital.
Mastercard and Singapore Tourism Board to create joint marketing
The partnership also includes developing new technologies and ideas to improve the tourism visitor experience amid the pandemic.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
