As China’s outbound tourism continues to rise, travel marketers across Asia tell us how they are keeping pace and devising new strategies to attract China's digital-savvy and outwardly mobile younger generations.
The airline's initiative focuses on the reasons why people travel.
The media property's 190-square-meter store will offer books, travel essentials, accessories, apparel.
Destination marketer bids farewell to Clemenger BBDO.
The global travel sector is reaching a confusing saturation point, so winning brands must differentiate through experience, says FutureBrand's APAC CEO.
TOP OF THE CHARTS: Sojern’s latest report shows marketers in all travel verticals are increasing digital spend, but have a range of business concerns.
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