travel

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Best strategies for marketing to China’s digital-savvy travellers
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Nov 18, 2019

Best strategies for marketing to China’s digital-savvy travellers

As China’s outbound tourism continues to rise, travel marketers across Asia tell us how they are keeping pace and devising new strategies to attract China's digital-savvy and outwardly mobile younger generations.

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EVA Air gets emotional with new campaign
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Nov 5, 2019

EVA Air gets emotional with new campaign

The airline's initiative focuses on the reasons why people travel.

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Monocle moves into airport retail, starting in HK
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Aug 27, 2019

Monocle moves into airport retail, starting in HK

The media property's 190-square-meter store will offer books, travel essentials, accessories, apparel.

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Saatchi & Saatchi Melbourne wins Visit Victoria business
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Aug 14, 2019

Saatchi & Saatchi Melbourne wins Visit Victoria business

Destination marketer bids farewell to Clemenger BBDO.

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Travel brands, know your place
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May 24, 2019

Travel brands, know your place

The global travel sector is reaching a confusing saturation point, so winning brands must differentiate through experience, says FutureBrand's APAC CEO.

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Travel marketers betting big on digital advertising in 2019
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Feb 22, 2019

Travel marketers betting big on digital advertising in 2019

TOP OF THE CHARTS: Sojern’s latest report shows marketers in all travel verticals are increasing digital spend, but have a range of business concerns.

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