Global CMO Arjan Dijk explains how the travel portal is helping consumers (who now value a vacation higher than finding true love, thanks to the pandemic) discover new sights in their backyards (for now).
The brand wants to be the “ultimate travel companion.”
'Nothing compares to a real holiday' campaign aims to instil confidence in travellers.
Photos of Porsche's Taycan promotion in Seoul, by J4D Digital Creative Communications and and TWC Brand Strategy Company.
Covid has thrown a spanner into the works for destination and tourism marketers, and a shake-up in measurement is vital.
The partnership also includes developing new technologies and ideas to improve the tourism visitor experience amid the pandemic.
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