'Nothing compares to a real holiday' campaign aims to instil confidence in travellers.
Photos of Porsche's Taycan promotion in Seoul, by J4D Digital Creative Communications and and TWC Brand Strategy Company.
Covid has thrown a spanner into the works for destination and tourism marketers, and a shake-up in measurement is vital.
The partnership also includes developing new technologies and ideas to improve the tourism visitor experience amid the pandemic.
Beyond the 'print is dead, digital is king' cliché, three other noteworthy reinventions will emerge to revitalise the industry, according to a Singapore publishing veteran.
If millennials can no longer use experiences as a way to play the role of the explorer, then what will they do instead?
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