Jan 16, 2024

Expedia appeals to travellers' emotional side in new Japan campaign

As part of the new strategy pivot, Expedia promotes unique journeys that deviate from traditional trips, inspiring travellers to break free from the monotony of traditional travel.

Jan 8, 2024

As travel booms, here's how agencies can take flight by harnessing data

After surviving the throes of a pandemic and missing out on exploring the world, the APAC region's potential for travel advertising is only on the rise. But the details of successful marketing lie in the data and its ability to unlock customers' needs, opines Sparkline’s Aleetza Senn.

Sep 28, 2023

Singapore unveils the extraordinary in the ordinary with 'Made in Singapore' campaign

This initiative serves as a follow-up to the Singapore Tourism Board's "SingapoReimagine" efforts in November 2020, intended to reignite interest in discovering Singapore amongst global visitors.

Aug 25, 2023

Airbnb’s latest global campaign touts its strengths over regular hotels

‘Get an Airbnb’ features animated short films that highlight when Airbnb is a better stay option.

Jul 16, 2023

From London to Paris: Where are all the Chinese tourists this summer?

Although Chinese arrivals to Europe have not recovered to pre-pandemic levels, those who are traveling are splurging more and venturing off the beaten path.

Oct 17, 2022

Why is betting heavily on sports travel's country head for India, Sri Lanka, Maldives, and Indonesia talks about sports tourism, a recently launched brand campaign and more.