travel
Best strategies for marketing to China’s digital-savvy travellers
As China’s outbound tourism continues to rise, travel marketers across Asia tell us how they are keeping pace and devising new strategies to attract China's digital-savvy and outwardly mobile younger generations.
EVA Air gets emotional with new campaign
The airline's initiative focuses on the reasons why people travel.
Monocle moves into airport retail, starting in HK
The media property's 190-square-meter store will offer books, travel essentials, accessories, apparel.
Saatchi & Saatchi Melbourne wins Visit Victoria business
Destination marketer bids farewell to Clemenger BBDO.
Travel brands, know your place
The global travel sector is reaching a confusing saturation point, so winning brands must differentiate through experience, says FutureBrand's APAC CEO.
Travel marketers betting big on digital advertising in 2019
TOP OF THE CHARTS: Sojern’s latest report shows marketers in all travel verticals are increasing digital spend, but have a range of business concerns.
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