tourism

1 day ago

Tourism Western Australia scouts for new marketing agency in SEA

The selected agency (ies) will play a crucial role in executing campaigns, reporting marketing trends, and developing stakeholder partnerships to boost Western Australia's appeal as a holiday destination across Singapore, Malaysia, and Indonesia.

Jul 9, 2024

How destination marketers should tackle overtourism

There are many environmental and social issues associated with overtourism. Hence, not all marketing is good marketing when it comes to popular destinations such as Bali and Tokyo.

Aug 22, 2023

3 profiles of modern Chinese tourists: How can businesses win them over?

Between zen chasers, bootcamp tourists and international jetsetters, businesses can attract and satisfy Chinese travellers through video sharing, livestreaming, and new travel packages.

Apr 27, 2023

Dentsu wins Hong Kong Tourism Board's global media account

Effective immediately, Dentsu will be HKTB's new global media partner for Asia Pacific, Europe and North America, taking over from Mindshare.

Apr 10, 2023

Hong Kong retail sales rebound despite labour shortage, thanks to mainland tourism

Hong Kong’s retail sales jumped 31.3% in February due to low 2022 figures and an upswing in tourist arrivals. But is it too early to get excited?

Nov 29, 2022

Normalise doing nothing on your holiday, says Tourism Tasmania

The new campaign is an extension of the state’s ‘Come Down for Air’ platform.