tourism
Tourism Western Australia scouts for new marketing agency in SEA
The selected agency (ies) will play a crucial role in executing campaigns, reporting marketing trends, and developing stakeholder partnerships to boost Western Australia's appeal as a holiday destination across Singapore, Malaysia, and Indonesia.
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How destination marketers should tackle overtourism
There are many environmental and social issues associated with overtourism. Hence, not all marketing is good marketing when it comes to popular destinations such as Bali and Tokyo.
3 profiles of modern Chinese tourists: How can businesses win them over?
Between zen chasers, bootcamp tourists and international jetsetters, businesses can attract and satisfy Chinese travellers through video sharing, livestreaming, and new travel packages.
Dentsu wins Hong Kong Tourism Board's global media account
Effective immediately, Dentsu will be HKTB's new global media partner for Asia Pacific, Europe and North America, taking over from Mindshare.
Hong Kong retail sales rebound despite labour shortage, thanks to mainland tourism
Hong Kong’s retail sales jumped 31.3% in February due to low 2022 figures and an upswing in tourist arrivals. But is it too early to get excited?
Normalise doing nothing on your holiday, says Tourism Tasmania
The new campaign is an extension of the state’s ‘Come Down for Air’ platform.
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