tourism

May 17, 2022

As borders open, how are travel marketers cashing in on pent-up demand?

Marketers open up about switching to lower-funnel activity as they prioritise conversions.

Apr 19, 2022

A remote island that rewards responsible tourists

AD NUT'S PICK OF THE WEEK: In a clever follow-up of Host/Havas’ Cannes-winning campaign, the Pacific region of Palau rewards carbon-offsetting so that tourists can unlock off-the-beaten-track experiences.

Apr 13, 2022

Anne Hathaway and Roger Federer are wasted in tourism ad

In this cleverly written spot, the two A-listers are irritated ambassadors for Switzerland Tourism.

Dec 3, 2021

Rebel Wilson stumbles upon happiness in Fiji

An amusing global campaign by Saatchi & Saatchi NZ follows the Hollywood actor as she finds herself being reacquainted with beautiful surroundings.

Oct 7, 2021

Singapore's big boring dance number

AD NUT's RANT OF THE WEEK: A new video from the Singapore Tourism Board is well intentioned and truly well made. But that doesn't save it from being well and truly dull.