tourism
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Can a 'winter internship' persuade Aussies to love winter?
The campaign by Tourism Tasmania brings to life 10 winter experiences, each designed to challenge perceptions of winter to travellers.
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Disney sets sail: VP Sarah Fox on the brand’s cruise bet in Asia
With localised strategy, strong fan engagement, and Disney’s knack for storytelling, Cruise Line will make its maiden voyage in December 2025. Campaign speaks exclusively with VP and regional GM Sarah Fox ahead of Campaign 360 next week.
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Texas governor’s office looks for agency partner to boost tourism from Asia
Travel expenditures generated $9 billion in state and local taxes in 2023, according to the state.
‘The White Lotus effect’ on Thai tourism
For its third season, HBO’s The White Lotus has shifted location to Koh Samui in Thailand, provoking increased interest in the destination, based on data by Carma.
'Everyone Must Go' tagline for NZ Tourism slammed
Created to specifically encourage tourists from Australia, the campaign has been linked to everything from Kiwi immigration to infrastructure problems within New Zealand.
Hong Kong Tourism Board looks to revamp "A Symphony of Lights" attraction with new show curator
The Hong Kong Tourism Board is inviting bids from show curators all over the world for a revitalised version of its “A Symphony of Lights” attraction.
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