Covid has thrown a spanner into the works for destination and tourism marketers, and a shake-up in measurement is vital.
Perhaps no government department in the region has been as aggressive with its marketing than the Singapore Tourism Board, whose domestic tourism push has kicked into high gear in the last few weeks.
The agency will be responsible for a "massive" domestic and international campaign launching in 2021.
The partnership also includes developing new technologies and ideas to improve the tourism visitor experience amid the pandemic.
With tourism at a standstill, Tourism Australia has devised some virtual ways to keep its country and brand fresh with consumers.
The Philippines Department of Tourism and longtime partner BBDO Guerrero launch a 16-film series about what a dream it would be to travel.
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