tourism
New KPIs for destination marketers
Covid has thrown a spanner into the works for destination and tourism marketers, and a shake-up in measurement is vital.
All of STB’s multi-faceted marketing initiatives so far
Perhaps no government department in the region has been as aggressive with its marketing than the Singapore Tourism Board, whose domestic tourism push has kicked into high gear in the last few weeks.
M&C Saatchi tops 89 hopefuls to win Indonesia Tourism account
The agency will be responsible for a "massive" domestic and international campaign launching in 2021.
Mastercard and Singapore Tourism Board to create joint marketing
The partnership also includes developing new technologies and ideas to improve the tourism visitor experience amid the pandemic.
Six ways Tourism Australia is maintaining awareness among the homebound
With tourism at a standstill, Tourism Australia has devised some virtual ways to keep its country and brand fresh with consumers.
Who wouldn't like to 'Wake up in the Philippines'?
The Philippines Department of Tourism and longtime partner BBDO Guerrero launch a 16-film series about what a dream it would be to travel.
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