tourism

Oct 13, 2020

New KPIs for destination marketers

Covid has thrown a spanner into the works for destination and tourism marketers, and a shake-up in measurement is vital.

Sep 21, 2020

All of STB’s multi-faceted marketing initiatives so far

Perhaps no government department in the region has been as aggressive with its marketing than the Singapore Tourism Board, whose domestic tourism push has kicked into high gear in the last few weeks.

Sep 16, 2020

M&C Saatchi tops 89 hopefuls to win Indonesia Tourism account

The agency will be responsible for a "massive" domestic and international campaign launching in 2021.

Sep 10, 2020

Mastercard and Singapore Tourism Board to create joint marketing

The partnership also includes developing new technologies and ideas to improve the tourism visitor experience amid the pandemic.

Jul 22, 2020

Six ways Tourism Australia is maintaining awareness among the homebound

With tourism at a standstill, Tourism Australia has devised some virtual ways to keep its country and brand fresh with consumers.

May 28, 2020

Who wouldn't like to 'Wake up in the Philippines'?

The Philippines Department of Tourism and longtime partner BBDO Guerrero launch a 16-film series about what a dream it would be to travel.