GLOBAL - Keep tabs on recent pitch decisions and the accounts still under review with the latest edition of Campaign Asia-Pacific's Pitch List, compiled monthly by R3.
Huawei's US$100 million is still on the table, while Bentley goes with PHD and Ernst & Young chooses Mindshare. Meanwhile ZenithOptimedia and Mindshare split Nestlé across greater China, and $50 million of P&G media business in Korea is still up for grabs.
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Like all simulation games, Otome offers a fantasy. The powerful appeal of that fantasy speaks to what many young Chinese women feel is lacking in reality: a sense of power.
The troubles in the tech world cast a shadow on the industry in 2023. Will the clouds clear in 2024?
The global awards show awarded top honours to campaigns hailing from 15 different markets worldwide.
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
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