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UM extends media agency remit with the Australian Government
UM has been the Australian Government's media agency of record since 2018 and will now keep the account for a further four years.
The evolving OTT landscape in APAC
With a surge in digital consumption, APAC is now very much at the forefront of the OTT revolution—driven by local content and technological advancements. UM's Sharon Soh unpacks the thriving OTT landscape in the region.
UM appoints first chief performance officer
New role has been created to help clients with digital transformation.
AI search platform Perplexity names UM media AOR
EXCLUSIVE: The IPG media agency will handle media buying for the burgeoning AI company while supporting the development of its ads business.
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Why brands should tap social communities for conversion
UM Philippines' Jesca Bantayan explains how brands can use the power of fandoms as an engagement tool to connect with their consumers.
When creator content goes mainstream
There's no denying that creators have completely changed the entertainment landscape, and now AI is only going to empower them further, suggests UM's William Wun.
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