um

Jul 12, 2024

UM appoints first chief performance officer

New role has been created to help clients with digital transformation.

Jul 3, 2024

Agency Report Card 2023: UM

A stable year of growth with a bright spot in DEI and innovation, UM’s performance for 2023 was immensely laudable, but just shy of remarkable.

Jun 5, 2024

AI search platform Perplexity names UM media AOR

EXCLUSIVE: The IPG media agency will handle media buying for the burgeoning AI company while supporting the development of its ads business.

May 27, 2024

Why brands should tap social communities for conversion

UM Philippines' Jesca Bantayan explains how brands can use the power of fandoms as an engagement tool to connect with their consumers.

May 6, 2024

When creator content goes mainstream

There's no denying that creators have completely changed the entertainment landscape, and now AI is only going to empower them further, suggests UM's William Wun.

May 2, 2024

Levi’s picks UM as global media agency

SCOOP: Jeans brand spent $142 million in global media spend last year.