um

4 days ago

Women to Watch 2022: Lauren Thornborough, UM

Not only is Thornborough a whiz in client relations, she also admirably pioneered a committee within the agency to provide support for working parents.

Aug 12, 2022

UM launches Pakistan office

The launch of an affiliate office in Pakistan solidifies UM’s presence in 14 APAC markets.

Jun 22, 2022

How tech and culture are linked in China

The chief strategy officer of UM China on how the blurring of real and virtual worlds in China seeps into everyday culture.

Feb 28, 2022

Agency Report Card 2021: UM

The Mediabrands agency has taken signals from both clients and employees in becoming a more digital and connected agency that applies effort strategically to stay relevant.

Jan 4, 2022

But WTF is the metaverse, really?

UM's APAC chief strategy officer looks at the concept in six different ways to try to get his head around it—and see what it might eventually mean for APAC marketing.