um
The Gen AI search surge: What marketers need to know
As generative AI-powered search gains momentum, Sharon Soh of UM APAC delves into how marketers can stay ahead by seizing opportunities while mitigating risks.
How to harness AI's power without losing the human touch
As AI continues to transform marketing, UM APAC's CPO Ben Tuff uncovers how to tap its power without losing the nuances of the creativity, edge, and authenticity that drive standout brands.
UM extends media agency remit with the Australian Government
UM has been the Australian Government's media agency of record since 2018 and will now keep the account for a further four years.
The evolving OTT landscape in APAC
With a surge in digital consumption, APAC is now very much at the forefront of the OTT revolution—driven by local content and technological advancements. UM's Sharon Soh unpacks the thriving OTT landscape in the region.
UM appoints first chief performance officer
New role has been created to help clients with digital transformation.
AI search platform Perplexity names UM media AOR
EXCLUSIVE: The IPG media agency will handle media buying for the burgeoning AI company while supporting the development of its ads business.
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