Miranda Jarrett

May 3, 2024

Why otome is the new go-to for gaming collaborations...

Like all simulation games, Otome offers a fantasy. The powerful appeal of that fantasy speaks to what many young Chinese women feel is lacking in reality: a sense of power.

Mar 1, 2024

Where is China’s gaming industry headed next?

A draft legislation was published in December outlining plans to restrict in-game purchases in a bid to curb “obsessive” gaming behaviour in China. Then it disappeared. What happens next?

Jan 30, 2024

Made in China, sold by China: A practical guide to ...

Temu, Shein, TikTok Shop, AliExpress—the landscape of Chinese e-commerce retailers is far and wide. So, what differentiates them and where are they headed next?

Aug 10, 2023

The rise of rational consumers and other shifts in ...

Livestreaming is a star-powered phenomenon in China and the Li Jiaqi saga has put the industry in transition. Currently, agencies are in the sweet spot to rewrite success scripts.

Jul 6, 2023

Is ‘new Chinese style’ coffee just another guochao ...

It is only in the last few years that quality coffee has become a yuppie pursuit in Chinese cities. Their beautiful and meditative décor offers a reprieve from hurried city life.