This public service initiative created an app to protect women in Hong Kong from domestic violence by identifying key Cantonese and English words in conversations that signal the potential for escalating violence and warns a trusted contact.
Audio: Public Service
“Undercover”
Ogilvy Hong Kong for Women Helping Women
This public service initiative created an app to protect women in Hong Kong from domestic violence by identifying key Cantonese and English words in conversations that signal the potential for escalating violence and warns a trusted contact.
Design: Product/Service
“My Japan Railway”
Dentsu Inc for JR Group
This design win showcases meticulous craft in a campaign by Dentsu Japan to encourage the widespread use of public railways by creating personalised collectable virtual stamps for each railway station visited.
Film Craft Music Original: Product/Service
“Play It Safe”
The Monkeys, part of Accenture Song for Sydney Opera House
The musical tribute to Sydney's Opera House celebrates the iconic arts centre's history for standing out and making a mark through uniqueness.
At the Clios awards ceremony, specialty awards were also handed out to Lifetime Achievement Award recipient Susan Credle, global chair of FCB and creative advisor to IPG; Neil deGrasse Tyson, astrophysicist and director of New York’s Hayden Planetarium; and to Cristian Mugarra Palma and Luis Piceros Fierro a duo from Chile who won the Pepsi Emerging Creative Award.
The remaining global winners of the 2024 Grand Clio Award winners are:
- Audio: Public Service- “You can buy a radio station” by Havas Gurisa for Loteria y Quinielas del Uruguay
- Audio Craft: Product/Service- “Breathe Through It” campaign by DAVID Madrid for Halls
- Branded Entertainment & Content: Product/Service - “WoMen’s football” by Marcel for Orange
- Creative Business Transformation: Product/Service - “Renault-Plug Inn” by Publicis Conseil for Renault
- Creative Business Transformation: Public Service - “Working with Cancer” by Publicis Groupe for Working with Cancer
- Creative Effectiveness: Product/Service - “WoMen's football” by Marcel for Orange
- Creative Use of Data: Business to Business - “Nativa Meter” by L&C for AB InBev-Bavaria-Cerveza Nativa
- Creative Use of Data: Product/Service - “Lie Extending Stickers” by Grey Colombia || VML Colombia for MAKRO COLOMBIA
- Creative Use of Data: Public Service - “Cutcakes” by TBWA\Zurich for Terre des Femmes
- Design: Public Service- “The Dropstore” by Publicis Groupe Benelux for Ministry of Foreign Affairs of the Kingdom of the Netherlands
- Design Craft: Product/Service- “AdLam” by McCann New York for Microsoft
- Design Craft: Public Service- “Channel 4 Idents” by 4creative + Art Practice for Channel 4
- Direct: Product/Service- “Where to Settle” by McCann Poland & McCann NY for Mastercard
- Direct: Public Service- “Waiting to Live” by VML UK for NHS Blood & Transport
- Digital/Mobile: Product/Service- “Where to Settle” by McCann Poland & McCann NY for Mastercard
- Digital/Mobile & Social Media Craft: Product/Service- “AdLam” by McCann New York for Microsoft
- Experience/Activation: Product/Service- “Driving While Black” by Goodby, Silverstein & Partners/Critical Mass for Courageous Conversation Global Foundation
- Experience/Activation: Public Service- “Pop Tarts: The First Edible Mascot” by Weber Shandwick for Kellanova
- Film: Product/Service- “WoMen’s football” by Marcel for Orange
- Integrated: Product/Service- “Barbie The Movie” by Mattel for Barbie
- Media: Product/Service- “San Émission” by VML Canada / Type1 for Volkswagen Canada
- Out of Home: Product/Service- “Coors Lights Out” by Rethink for Coors Light
- Partnerships & Collaborations: Product/Service- “Barbie The Movie” by Mattel for Barbie
- Print: Public Service- “Solar Impulse - Prêt à Voter” by Publicis Conseil for Solar Impulse
- Print & OOH Craft: Product/Service- “The One Exhibition” by DM9 for Leica PHOTOGLOBAL
- Public Relations: Product/Service- “AIZOME WASTECARE™ Industrial waste — certified as skincare” by Serviceplan Germany for AIZOME
- Social Media: Product/Service- “WoMen's football” by Marcel for Orange
Other global awards handed out:
- Agency of the Year: Publicis Conseil
- Advertiser of the Year: Michelob ULTRA
- Independent Agency of the Year: Rethink Canada
- Network of the Year: Ogilvy
- Production Company of the Year: Prodigious Paris