Shauna Lewis
Nov 21, 2022

Meta launches VR experience with Sir David Attenborough

The event takes place from 29 November to 4 December at Westfield, White City.

Meta launches VR experience with Sir David Attenborough

Meta Immersive Learning and Alchemy Immersive have launched a virtual reality experience with Sir David Attenborough, called Conquest of the Skies VR.

The experience takes place from 29 November to 4 December at Westfield, White City, and uses Meta Quest 2 headsets. Visitors will be able to step into the virtual reality documentary narrated by Attenborough.

They will also be able to interact with flying dinosaurs, hummingbirds and butterflies through augmented reality and scan a QR code to open Meta Spark filters and learn more about them.

The event coincides with the release of VR series David Attenborough’s Conquest of the Skies on Meta Quest TV, co-produced with Atlantic Productions and Meta. The three episodes will show how insects, reptiles and birds evolved to fly.

Charlotte Fletcher, activation creative assistant at Alchemy Immersive, said: “With this activation, we wanted to use immersive technologies to bring to life the magic of Conquest of the Skies. Through the power of VR and AR, people will be able to meet and interact with flying creatures, such as a Quetzalcoatlus, in the middle of Westfield.

"With the set design, we have worked to immerse members of the public so that we are enhancing these learnings from David Attenborough, who reminds us of the possibilities for connection and transformation for people, systems and planet.”

Source:
Campaign UK

Related Articles

Just Published

9 hours ago

Walled gardens are threatening quality publishers: ...

Premium publisher spaces still have an important role to play amid AI uncertainty, political tensions and misinformation, but the demise of cookie and the roll out of AI Overviews leaves the open web facing an existential crisis.

9 hours ago

How these six brands are collaborating with ...

The characters are everywhere, toning down the film’s R-rated humor for brands.

9 hours ago

AI will be an 'absolute bloodbath' when it comes to ...

With artificial intelligence tools rapidly evolving and industries adapting them into their workflow, people working in the creative and marketing sector are understandably fearful that their jobs may become obsolete.

9 hours ago

Burson hires Damion Potter as global chair of ...

Potter joins from Haleon, where he was VP and global head of policy and government affairs.